RFID Advocacy
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| AIM Global takes our role seriously as an industry educator and advocate. From its inception, AIM Global has consistently provided international leadership within the RFID industry by delivering informative educational materials, such as the RFID Connections newsletter, and actively developing the RFID.org Web site.
As an industry voice and supporter, AIM Global participates on behalf of the RFID industry in other ways, some of which are noted below. If you or your company would like to get involved in this important work, please contact the AIM Global office, or by email at diana@aimglobal.org |
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RFID Outreach Initiative
Recognizing the need in the marketplace to dramatically increase positive public perception of RFID technologies, AIM Global has collaborated with leading RFID vendors to launch an ongoing media relations campaign to proactively publicize stories that spotlight applications, consumer benefits, and ongoing industry activities for self-regulation.
The primary objective of this initiative is to educate consumers and legislators about the many ways RFID is being used in society today for convenience. AIM Global members involved in this effort include Alien, Impinj, Motorola, Savi, Sirit, and UPM Raflatac.
The overall campaign theme is RFID: Making the World a Better Place, and the focus is on the convenience, safety and security that RFID brings to our daily lives.
For more information, or to become involved with this initiative, please contact the AIM Global office at 724-934-4470, or by email at diana@aimglobal.org.
The Citizen, the Consumer, and Me: RFID in the Public Eye
Michael Liard | Research Director, RFID & Contactless
Privacy and security: two words that resonate deeply with the public in this age of surveillance, ID checks, industrial espionage and nosy governments. Movies and television magnify popular fears. In this Video Insight, research director Mike Liard takes a TV drama and a casual conversation with a fearful citizen as starting points for a discussion of RFID's public image. Asking "How do we send factual, coherent messages to the public?" he argues that the RFID industry needs to emerge from its "bubble" to be more proactive in reassuring citizens that RFID's potential to harm and control them is minimal.
Tuesday, May 05, 2009
LA Times
Today, high-tech wristbands act as high-security admission passes, cashless debit cards, hotel room keys and a form of identification to reunite lost children with parents at some of the nation's biggest theme parks.
Tuesday, March 31, 2009
AIM Global
AIM Global announces publication of ISO/IEC TR24729-4, Information technology — Radio frequency identification for item management — Implementation guidelines — Part 4: Tag data security by ISO.
Thursday, December 04, 2008
AIM Global
AIM Global released an "AIM Industry Brief" recapping the measurable operational efficiency improvements resulting from RFID technology deployments in the retail sector. Industry Brief is available on request.
Thursday, October 09, 2008
AIM Global
AIM Global has announced that its RFID Experts Group will develop a definitive set of test protocols for testing of RF emitters to ensure a benign effect in a healthcare setting.
RFID Senate Caucus
AIM Global, as a charter member of the RFID Technology Council, has participated during the past year in the planning and hosting of panel discussions for legislative staff in Washington, DC. The RFID Senate Caucus was formed by Senators John Cornyn (R-TX) and Byron L. Dorgan (D-ND) to educate fellow legislators about RFID technologies, and the myriad ways these innovations are being used in the U.S. to sustain competitive advantage, improve citizen safety of citizens, and enhance border and port security measures.
For additional information about the Caucus, please visit the Web site at http://www.rfidtechcouncil.org/.