Combatting Counterfeits: A Dive into Anti-Counterfeiting Technologies and Solutions

Counterfeit products have infiltrated global supply chains across various industries, posing severe risks to consumers’ health, brand integrity, and economies. This phenomenon spans sectors like automotive, retail, online marketplaces, food, software, pharmaceuticals, and more. This session explores the rampant proliferation of counterfeit goods, highlighting industry-specific examples and their adverse effects. Learn how Automatic Identification and Data Capture (AIDC) technologies emerge as vital tools in fighting counterfeits. Technologies such as barcoding, RFID, NFC, blockchain, and digital watermarking provide multi-layered solutions to verify product authenticity and traceability.